Work
Built for brands that need momentum
Case studies
Selected projects. Distinct challenges. Strategic responses.
A selection of projects shaped by strategy, creative direction, and a close understanding of the people they need to reach. From campaigns and brand development to content and integrated communications, each project began with a real challenge and required a considered response.
The projects show more than what was created. They show how we approached the problem, made strategic decisions, and translated them into communication designed to perform in the real world.
Featured case studies
The Cystic Fibrosis Foundation
How a New Campaign Strategy Turned Awareness Into Connection
A campaign designed to do more than raise awareness. A focused strategy and cohesive creative direction created a clearer path from reaching people to giving them a reason to act, generating 1,000+ qualified leads in one month.
CAMPAIGN STRATEGY · CREATIVE DIRECTION · CONTENT
The Sparks Impact Fellowship
Turning a Complex Mission Into a Brand People Can Understand
The strongest brand stories start by asking what really matters. This project uncovered the ideas at the heart of the organization’s mission and translated them into a cohesive brand and messaging direction.
BRAND STRATEGY · IDENTITY · CREATIVE DIRECTION
NURA
Building a Distinctive Brand From a New Nonprofit Concept
A new nonprofit concept required a brand identity that could redefine perceptions of food banks. Through strategic positioning and a unique visual system, a more inviting and modern representation of community and connection was established.
BRAND STRATEGY · IDENTITY · PACKAGING
Thorn
When Organic Outperforms Paid: A 176% Increase in Social Engagement
Strategic content planning and creative execution helped a mission-driven organization strengthen its digital presence, with organic content generating significant increases in engagement.
CONTENT STRATEGY · CREATIVE DIRECTION · SOCIAL
Selected work
Imagine Me Ministries
A strategy built to strengthen the organization’s communications, creating clearer pathways for community and donor connection.
Brand communications · Digital strategy
Frederick Lifestyle
Editorial work shaped with attention to structure, readability, and narrative flow, making real-world stories clear, compelling, and accessible to a broad local audience.
Editorial strategy · Feature writing · Storytelling
Thought leadership
Content strategy and creative direction that contributed to a 5.4% LinkedIn engagement rate, more than twice the industry benchmark.
Content strategy · LinkedIn
Explorations
Turning Toward the Sun
A visual interpretation of the concept of home, translated into a cinematic poster identity. The project explored how composition, typography, imagery, and tone can translate an abstract theme into a focused visual narrative.
Art direction · Poster design
Ken-Do
A 20-second advertising concept built around a fictional household product and a distinctive brand personality. The project brought together positioning, copywriting, visual identity, motion, and humor to create a concise and memorable campaign.
Advertising · Creative direction · Copywriting
Nothing is a Hoax Anymore
An editorial concept developed as a complete content experience, from publication fit and article angle to headline, lede, and visual direction. The project explored how strategic messaging and editorial design can work together to create a compelling entry point for readers.
Editorial direction · Content design
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